Ad Execs for Christ

Christians aren’t supposed to be PR agents for Christ. He isn’t running for office and none of us were hired to be campaign strategists. It’s not like we need to make sure people see his good side. Every side of him is good, just like his father. We just need to make sure people see him at all.

We are not called to be advertising executives dreaming up the latest pitch. “Try the new, improved Jesus!” No, he’s not new, and he never grows old. We’re never improving on the message of Christ by putting a “spin” on it. “Tastes even more like regular Jesus!” Hmmm. Oh, really?

We are called to be ambassadors for Christ. We represent him to the world. He never talked as though God was willing to compromise on righteousness, and we shouldn’t either. No one revealed the high standards of God more fully than Christ. No one challenged the human race like he did.

That’s what makes him so appealing. He’s not just another snake oil salesman offering a hallucination of righteousness. He never offered to let you slide by. He could look you straight in the eye, know everything about you, and tell you that God was willing to cleanse you from sin.

Only Jesus can offer what we really want. We want heaven. We want paradise. We want to see every tear dried, every wrong righted, and all mourning turned into dancing. We will never be satisfied with something that kind of looks like heaven, if you squint. Even I won’t be satisfied if my sin makes it inside the gates of Christ’s kingdom. Thank God it won’t.

Suppose you show someone who Christ is, and they don’t like him, then what? That does happen. And it happens quite regularly. There are many people, even people in church, that don’t like Christ when he is presented as the challenging figure he truly is. Perhaps you’ve had your moments of running from Christ. Jesus practically dares us to run. But we’re caught between the Rock and a hard place.

Then said Jesus unto the twelve, Will ye also go away? Then Simon Peter answered him, Lord, to whom shall we go? thou hast the words of eternal life.

John 6:67-68

tiny lantern

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